FBA SA State Conference
Roadmap to Success
Dr. Greg McCann
July 4, 2002
The following are excerpts from the book, Destroying Myths
and Creating Value in Family Business that is available by request.
I. The Vital Institution of Family Business by Dr. Ramona Heck:
Below are key points made this article:
Definition of Family Business in terms of degrees: They range from broad
to narrow as listed below ad include four levels of multiple criteria:
1. Ownership 50% or greater
2. Ownership 50% or greater PLUS a family member manager
3. Ownership 50% or more PLUS a family member manager PLUS
two or more family members in the business
4. Ownership 50% or more PLUS a family member manager PLUS
two or more family members in the business PLUS second generation or
higher or intent to keep business in the family.
Seven Truths of Family Business
1. Given the size, scope, and influence of family businesses, they are
vital institutions in our US economy
2. Family management can help to foster innovative business practices that
are responsible for significant growth
3. Family heritage and tradition have significantly benefited the economic
value of family businesses.
4. Family businesses cultivate and support the leadership by encouraging
positive role models and fair promotion practices for all employees, including
family members
5. Family businesses benefit not only the owning family but are responsible
to the business ‘family’ and the environment and community in which they
operate.
6. Family businesses engage in strategic planning in order to accomplish
their mission and objectives.
II. Fast-growth Family Firms by Dr. Nancy Upton
· Fast-growth family firms prepare written plans that communicate their
visions. Plans are specific enough to influence management decisions.
· Short-term plans are appropriate for periods of rapid growth, but
long-term plans are necessary for sustainable growth and profitability.
· Fast-growth family firms share information with all employees about
actual company performance versus planned performance or goals.
· Fast-growth family firms use their boards to develop, review, and
approve their business plans as well as evaluate their performance in light of
the plan.
· With employee input, fast-growth family businesses set job performance
standards tied to the business plan.
· Fast-growth family businesses prefer to be first to the market with high
quality products and services.
· Fast-growth firms are rewarded in the market place for pursuing a high
quality strategy that takes advantage of the family’s name and pride in that
name.
· Fast-growth family business attributes 70% of revenue to existing
products and 30% to new ones.
· Fast-growth family businesses generate approximately 80% of their
revenue base from existing customers while adding new customers that expand
sales by 20%.
· Fast-growth family firms seek funding sources that allow them to
maintain control and yet grow aggressively.
· Fast-growth family firms use funding sources that allow them to retain
voting control of their business.
Are you a reactive or a proactive family business?
(Rank your family business on a scale of 1-7, 1 being highly
reactive and 7 being highly proactive in relationship to the discussed “best
practices”)
# 1 Making/Developing and Using a Plan
1
Highly reactive |
2 |
3 |
4
Neutral |
5 |
6 |
7
Highly proactive |
# 2 Seek Feedback
1
Highly reactive |
2 |
3 |
4
Neutral |
5 |
6 |
7
Highly proactive |
# 3 Prepare for Transition
1
Highly reactive |
2 |
3 |
4
Neutral |
5 |
6 |
7
Highly proactive |
# 4 Professionalize the Business
1
Highly reactive |
2 |
3 |
4
Neutral |
5 |
6 |
7
Highly proactive |
# 5 Balance Family and Business
1
Highly reactive |
2 |
3 |
4
Neutral |
5 |
6 |
7
Highly proactive |
# 6 Safe Harbor
1
Highly reactive |
2 |
3 |
4
Neutral |
5 |
6 |
7
Highly proactive |
|